DOWNLOAD MY CV HERE
education
University of Washington, Seattle, WA Sept. 2013 – 2018
Doctor of Philosophy in Communication 3.7 GPA
Seattle Central College, Seattle, WA 2012 – 2013
Liberal Studies. Dean’s List, President’s List 3.91 GPA
International University in Geneva, Geneva, Switzerland 2009 – 2010
Masters of Arts in Media and Communication; Magna Cum Laude, Valedictorian speaker for the 2010 Graduation.
Thesis: “A Strategic Analysis of The Current Image of The French National Football Team and Design of Communications Solutions Through a Public Relations Campaign.”
University Lyon II - Louis Lumière, Lyon, France 2006 – 2009
Bachelors in History of Art and Archaeology, minor in Sociology; Cum Laude
Thesis: “The French Artistic Culture: The Use of New Technologies to Overcome Deficiencies.”
Relevant Work experience
Americans with Disabilities Act (ADA) National Network February 2017 – Present
Social Media Manager
The ADA National Network provides information, guidance and training on how to implement the Americans with Disabilities Act (ADA) in order to support the mission of the ADA to “assure equality of opportunity, full participation, independent living, and economic self-sufficiency for individuals with disabilities.”
Responsibilities & Accomplishments Highlights
- Design and implement promotional communication strategies on Twitter, Facebook and other channels
- Drive execution of the team’s social media activities
- Manage Information Specialist
- Educate team members on new social trends -
- Responsible for the social media portion of a (successfully) acquired federal grant.
Cambia Grove, Seattle, WA April 2017 – Jan. 2017
Digital Marketing Attaché
Cambia Grove is a health care innovation hub focused on bridging the gap between entrepreneurs and the traditional health care sector.
Responsibilities & Accomplishments Highlights
- Designed and implemented digital marketing campaigns on Twitter, LinkedIn and other channels.
- Created content across platforms (including video editing)
- Embodied the corporate voice and the voice of the consumer with the Sasquatch-in-Residence (Tiny)
- Prepared and analyzed monthly social media reports
- Increased follower count (37%), engagement and impressions (doubled).
City of Kirkland, Kirkland, WA Jul. 2014 – Aug. 2015
Social Media Intern for the Office of Emergency Management
The City of Kirkland's Office of Emergency Management works in partnership with the community to provide useful & universally accessible means of readiness, response & recovery for all hazards.
Responsibilities & Accomplishments Highlights (reporting to the emergency manager):
- Developed and implemented social media strategies for Kirkland's OEM
- Created an online presence that increased the OEM's visibility and connectedness to leverage social media affordances in times of emergencies
- Created and curated online content for various platforms
- Designed and performed training for volunteers and City Hall staff on social media use and etiquette
- Organized OEM's social media channels official launch campaign
- Helped Emergency Manager & Emergency Coordinator updating website content
- Performed PR duties (i.e. press releases, various awareness campaigns)
- Provided social media support periodically for City PIO
- Acted as training consultant for Kirkland's Police Department about social media best practices and use for PDs.
- Provided support in designing a VOST (Virtual Operations Support Team) (i.e. planning and training)
- Organized social media channels launch campaign and quadrupled followers count for Facebook and Twitter
IXO-Aviation, Geneva, Switzerland Jan. 2011– May 2012
Communication Consultant and Translator
IXO Aviation SA offers full aviation services to individuals and commercial air operators such as private jet transport, aviation training & consulting, the IXO-Label certification for air operators, and a patented IXO Jet-Box® program (a completely personalized aircraft cabin to valuable clients).
Responsibilities & Accomplishments Highlights:
- Assisted CEO with the communication project and market research execution at the early stage of company’s development.
- Formalized the communication strategies while defining and implementing the social media strategies.
- Recommended and helped in the approach of the luxury industry (e.g. Hermès, Custos) to promote IXO Jet-Box®.
Vacancy Recruiting Agency, Geneva, Switzerland Aug. – Nov. 2011
Communication Consultant
Vacancy is recognized as the specialist in recruitment of people for stable or temporary positions in Services sector, Banking and Financial, Hotels and Catering, Welcoming Services and IT.
Responsibilities & Accomplishments Highlights:
- Designed the communication plan and created the company’s LinkedIn page as well as templates for correspondence.
- Developed staff’s awareness of the social media world while training employees in executing the communication strategies through the usage of LinkedIn.
- Appropriately and effectively utilized social media tools to improve Vacancy’s competitive advantage, by matching industry standards and best practices.
ICRC - International Committee of the Red Cross, Geneva, Switzerland Jan. – Aug. 2011
Junior Communication Project Leader (internship)
Humanitarian organization working around the world on an impartial basis to protect and assist people affected by armed conflicts and internal disturbances.
Responsibilities & Accomplishments Highlights:
- Conceived the new communication plan for the Career Advisory Service (CAS) department
- Researched and implemented a career advisory test software platform
- Managed and facilitated the project team meetings
- Generated the website content regarding the description of CAS department’s vision/mission and services
- Acted as focal point with the Intranet Project team and the ICRC corporate website department
- Reversed negative image and improved reputation of CAS services among staff through communication
- Increased ICRC delegates’ knowledge of career opportunities
- Doubled CAS service’s website traffic over a period of 4 months
- Prepared the sitemap and the content for subsequent project activities
Teaching EXPERIENCE
University of Washington, Seattle, WA
- Advisory Board Member for the UW Public Relations Student Society of America (UW PRSSA) 2015-6
- Cultivating an Innovation Mindset TA Spring 2016
- Instructor of Record for Advanced Public Speaking Winter 2015-2016
- Crisis Communication Research Assistant (Prof. Fearn-Banks) Winter 2014 – Present
- Public Relations Writing Teacher Assistant Spring 2014
- Public Speaking TA Fall 2013 – Winter 2014
- Guest Lecturer 2013 – Present
¬ Social Network Etiquette Seminar
¬ New Media in Crisis Communication Presentation
¬ Creating an Elevator Pitch for Yourself / for a nonprofit
PAPERS & research
Fichet, E., Robinson, J., Dailey, D., Starbird, K. (2016, forthcoming). Eyes on the Ground: Emerging Practices in Periscope Use during Crisis Events. To appear in Proceedings of ISCRAM 2016.
Andrews, C., Fichet, E., Ding, S., Spiro, E., and Starbird, K. (2016, forthcoming) Keeping Up with the Tweet-Dashians: The Impact of ‘Official’ Accounts on Online Rumoring. To appear in Proceedings of Conference on Computer Supported Cooperative Work & Social Computing (CSCW '16).
Fichet, E. (2015). Social Media Is Free Like A Free Puppy: The Challenges Of Implementing and Maintaining Social Media Strategies in a Local Office of Emergency Management. Presented at the NCA 101st Annual Convention (Applied Division), Las Vegas (November, 2015).
Fichet, E. (2015). Toward a Systematic Approach to a Comparative Analysis of the French and American Public Relations Institutions. Presented at the NCA 101st Annual Convention (PR Division), Las Vegas (November, 2015).
The Emerging Capacities of Mass Participation (emCOMP) Laboratory (with Dr. Kate Starbird) Spring 2014 - Present
- Participates in the research design and coding of social media data collected to look for rumors in times of crises and disasters
Manual Rewriting Assistant: “Practical Solutions to Global Business Negotiations” by C. Cellich, J. Subhash Mar. – Jul. 2010
- Researched, conceived and edited the content, the format and the statistical graphs (focused on the chapters: Role of Culture in Cross-Border Negotiations; Overcoming the Gender Divide in Global Negotiation; Chinese/European/Latin American/Middle Eastern/Asian Negotiations).
Languages
French – Native proficiency
English – Bilingual proficiency
Spanish – Professional Working Proficiency
Farsi – Learning
Skills
¬ MS Office Suite (Word/PowerPoint/Outlook/Excel)
¬ AP style
¬ HTML 5, CSS, JavaScript, Python (for Twitter APIs, currently learning)
¬ Facebook, LinkedIn, Twitter, Google+, Hootsuite, Tweetdeck, blog platforms (Blogger, Wordpress, Tumblr), website platforms (Wix, SquareSpace)
¬ Prezi
¬ Piktochart (Infographics)
¬ iMovie
¬ Adobe CS6
¬ Google Analytics
¬ Content Management System (Typo 3, IronPoint)